This article deals with the concept of the experiential label. This label conveys subjective information provided by an expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of the experiential label on the market for classical...

Evolution of consumers' preferences has been recognized by many scholars as being key to understanding technological change. However, mainstream economics cannot account for the seemingly irrational behavior of consumers based on changes in taste – consumer theory lacks exibility and accuracy...

Marketing used to imply paying for your target audience's attention. Nowadays, with the development of inbound marketing, marketers have to attract customers with valuable and useful information that will make them eager to buy. The ever-evolving technology has lead to an intense focus on...

Este trabajo intenta profundizar en las características del consumidor que condicionan su respuesta ante las promociones de ventas. Para comprender la respuesta ante las acciones promocionales se han considerado tanto los beneficios como los costes que puede obtener un consumidor al comprar un...

Purpose – Consumer credit as a proportion of household debt has grown considerably during the last 20 years across many developed countries. A fairly extensive literature from the field of empirical psychology has provided evidence that personality factors and attitudes may influence...

The paper will analyze the consumption behaviour of the Orange mobile telephony companyâ€(tm)s clients towards its servicesâ€(tm) characteristics within the current economic financial crisis, taking into consideration the following elements: the low tariffs (for calls/ subscriptions/ other...

In order to observe the impact of the economic crisis of consumerâ€(tm)s behaviour on the Romanian retail market, I focused my research on the evolution of consumption expenditure of households. I studied aspects from European Union and Romania. The study is based on the research taken in the...

Empirical evidence reveals that the general notion of an ‘ethical’ consumer is a myth. However, in specific contexts specific individuals will reveal their social preferences through their consumption choices. Yet this implies that it is niche contexts and niche individuals that lead to a...

In this paper we assume that choice of commodities at the individual (household) level is made inside the budget set and that the choice can be described by a probability density function. We prove that law of demand()0xExpis valid for one(x) or two choice variables (x, y)*. The law of...