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Consumers’ luxury value perception in the Brazilian premium beer market

Thomé, Karim Marini; Pinho, Guilherme da Mata; … - In: International Journal of Wine Business Research 28 (2016) 4, pp. 369-386

Purpose The purpose of this paper is to analyze the consumers’ luxury value perception in Brazilian premium beer market. Design/methodology/approach Data from a survey of 418 Brazilian consumers were used to test the research model. Confirmatory factor analysis was conducted to examine the...

Persistent link: https://www.econbiz.de/10014814421

Consumer segmentation based on usage of sales channels in the German wine market

Szolnoki, Gergely; Hoffmann, Dieter - In: International Journal of Wine Business Research 26 (2014) 1, pp. 27-44

Purpose – The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and behavioural characteristics. Design/methodology/approach – This study was conducted using representative data...

Persistent link: https://www.econbiz.de/10014814446

Toward a model of sparkling wine purchasing preferences

Verdonk, Naomi; Wilkinson, John; Culbert, Julie; … - In: International Journal of Wine Business Research 29 (2017) 1, pp. 58-73

Purpose This paper aims to provide further insight into factors influencing Australian consumers’ purchasing preferences for sparkling wine, including champagne. Design/methodology/approach Focus groups were conducted and thematic analysis was undertaken to identify factors influencing...

Persistent link: https://www.econbiz.de/10014814455

Motivational factors of gender, income and age on selecting a bottle of wine

Barber, Nelson; Almanza, Barbara A.; Donovan, Janis R. - In: International Journal of Wine Marketing 18 (2006) 3, pp. 218-232

and income on the wine‐buying decision. Design/methodology/approach – To evaluate how wine packaging interplays with age …, gender and income to influence consumers’ decision to purchase. A self‐administered questionnaire with closed‐ended and five … wine‐buying decision. Research limitations/implications – The selection of the state of Connecticut and the testing sites …

Persistent link: https://www.econbiz.de/10014815398

Consumer Acceptance of Low Alcohol Wines

d'Hauteville, François - In: International Journal of Wine Marketing 6 (1994) 1, pp. 35-48

The wine industry is facing a continuous decrease in wine consumption on the part of the more frequent users of the product, particularly in the counties where wine drinking is traditional. The surveys show that alcohol is one important reason for not (or no longer) drinking. Several firms or...

Persistent link: https://www.econbiz.de/10014815450

Social and Attitudinal Influences on the Intention to Drink Wine

Thompson, Keith E.; Vourvachis, Alexander - In: International Journal of Wine Marketing 7 (1995) 2, pp. 35-45

that the decision to drink wine is influenced mostly by the expectations of other people, but that wine drinking is not …

Persistent link: https://www.econbiz.de/10014815468

An Empirical Confirmation of Segments in the Australian Wine Market

Hall, John - In: International Journal of Wine Marketing 11 (1999) 1, pp. 19-35

Spawton (1991) discusses consumer expectations and risk‐reduction strategies in the purchase of wines. Spawton (1991) refers to a four‐segment model of the market. These segments include Connoisseurs, Aspirational Drinkers, Beverage Wine Consumers and New Wine Drinkers. These segments were...

Persistent link: https://www.econbiz.de/10014815513

Wine Choice Behaviour: The Effect of Regional Branding

Rasmussen, Michelle; Lockshin, Larry - In: International Journal of Wine Marketing 11 (1999) 1, pp. 36-46

causes consumers great difficulty when making a purchase decision (Greatorex and Mitchell, 1988). To combat this problem … in their choice decision. These consumers generally had higher perceived knowledge of wine, greatly enjoyed purchasing …

Persistent link: https://www.econbiz.de/10014815514

Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups

Goldsmith, Ronald E. - In: International Journal of Wine Marketing 12 (2000) 2, pp. 37-46

The purpose of the study was to evaluate the Domain Specific Innovativeness scale (DSI) for “known‐groups validity.” Data came from two groups of student volunteers: 48 students registered for a specialty class in wine in the Hospitality Administration department of a US public university...

Persistent link: https://www.econbiz.de/10014815533

Consumer Self‐Confidence in Wine Purchases

Olsen, Janeen E.; Thompson, Karen J.; Clarke, T.K. - In: International Journal of Wine Marketing 15 (2003) 3, pp. 40-51

Wine marketers realise that to increase the overall size of the wine consuming population they must make wine more approachable and easier to understand. As it now stands, many consumers lack confidence in their ability to select a wine for either their own consumption or to share with others....

Persistent link: https://www.econbiz.de/10014815587