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Witnessing moral violations increases conformity in consumption

Dong, Ping; Zhong, Chen-Bo - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 778-793

Persistent link: https://www.econbiz.de/10011780561

Social influences towards conformism in economic experiments

Heap, Shaun Hargreaves - 2014

This paper reviews some of the economic experimental evidence on conformism. There is nothing to match the early psychology experiments where subjects were often swayed by the behaviour of others to an extraordinary degree, but there is plenty of evidence of conformism. This seems built-in to...

Persistent link: https://www.econbiz.de/10010230894

To buy or not to buy : the roles of self-identity, attitudes, perceived behavioral control and norms in organic consumerism

Johe, Miles H.; Bhullar, Navjot - In: Ecological economics : the transdisciplinary journal of … 128 (2016), pp. 99-105

Persistent link: https://www.econbiz.de/10011629817

Cause I'll feel good! : an investigation into the effects of anticipated emotions and personal moral norms on consumer pro-environmental behavior

Rezvani, Zeinab; Jansson, Johan; Bengtsson, Maria - In: Journal of promotion management : JPM 23 (2017) 1, pp. 163-183

Persistent link: https://www.econbiz.de/10011729502

Normative change and culture of hate : an experiment on online environments

Álvarez, Amalia; Winter, Fabian - 2018 - This Draft: February 2018

We present an online experiment in which we investigate the impact of perceived social acceptability on online hate …

Persistent link: https://www.econbiz.de/10011796246

Anchors and norms in anonymous pay-what-you-want pricing contexts

Armstrong Soule, Catherine A.; Madrigal, Robert - In: Journal of behavioral and experimental economics 57 (2015), pp. 167-175

Persistent link: https://www.econbiz.de/10011560963

Why consumers pay voluntarily : evidence from online music

Regner, Tobias - In: Journal of behavioral and experimental economics 57 (2015), pp. 205-214

Persistent link: https://www.econbiz.de/10011560976

Antecedents of attitude toward counterfeit wrist watches

Ali, Mazhar; Farhat, Kashif - 2018

This study aims to identify factors shaping attitude toward counterfeit products and their relative influence on attitude formation. This involves 200 potential and actual consumers of counterfeit products in an explanatory research. Antecedents of attitude toward counterfeit purchases extracted...

Persistent link: https://www.econbiz.de/10011876228

U-shaped conformity in online social networks

Sun, Monic; Zhang, Xiaoquan; Zhu, Feng - In: Marketing science 38 (2019) 3, pp. 461-480

Persistent link: https://www.econbiz.de/10012038420

The effect of peer observation on consumption choices experimental evidence

Grohmann, Antonia; Sakha, Sahra - 2015 - Updated version

lab-in-the-field experiment. We find that observing groups show lower within group standard deviation. Thus, we provide … evidence for conformity. Further, we find that individual's consumption choice is influenced by the group choice controlling … how many people made the same decision previously, but not by who made that decision. …

Persistent link: https://www.econbiz.de/10012041128