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The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
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Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na; Lee, Seung Hwan Mark - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
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Proactive personality heterophily and the moderating role of proactive personality on network centrality and psychological outcomes : a longitudinal study
Lee, Seung Hwan Mark; Qureshi, Israr; Konrad, Alison M.; … - In: Journal of business and psychology 29 (2014) 3, pp. 381-395
Persistent link: https://www.econbiz.de/10010405472
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The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
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The effect of relational age on older Canadian employees' perceptions of human resource practices and sense of worth to their organization
Armstrong-Stassen, Marjorie; Lee, Seung Hwan Mark - In: The international journal of human resource management 20 (2009) 8, pp. 1753-1769
Persistent link: https://www.econbiz.de/10003887689
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The satisfaction and stress of being a market maven : a social network perspective
Lee, Seung Hwan Mark; Leizerovici, Gail; Zhang, Shuoyang - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 325-334
Persistent link: https://www.econbiz.de/10011477103
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The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark; Luster, Sean - In: The journal of consumer marketing 32 (2015) 3, pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
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Using warmth as the visual design of a store : intimacy, relational needs, and approach intentions
Baek, Eunsoo; Choo, Ho Jung; Lee, Seung Hwan Mark - In: Journal of business research : JBR 88 (2018), pp. 91-101
Persistent link: https://www.econbiz.de/10011869564
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I'll laugh, but I won't share : the role of darkness on evaluation and sharing of humorous online taboo ads
Lee, Seung Hwan Mark; Brandt, Alan; Groff, Yuni; Lopez, … - In: Journal of research in interactive marketing : … 11 (2017) 1, pp. 75-90
Persistent link: https://www.econbiz.de/10011699252
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A two-wave study of self-monitoring personality, social network churn, and in-degree centrality in close friendship and general socializing networks
Bhardwaj, Arjun; Qureshi, Israr; Konrad, Alison M.; … - In: Group & organization management : an international journal 41 (2016) 4, pp. 526-559
Persistent link: https://www.econbiz.de/10011665342