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Living brands : consumer responses to animated brand logos
Brasel, S. Adam; Hagtvedt, Henrik; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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Components of visual perception in marketing contexts : a conceptual framework and review
Sample, Kevin L.; Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 405-421
Persistent link: https://www.econbiz.de/10012290960
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10009679346