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Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre; Ordabayeva, Nailya - In: Journal of marketing research : JMR 46 (2009) 6, pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
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Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya; Chandon, Pierre - In: Journal of consumer research : JCR ; an … 41 (2014/15), pp. 48-62
Persistent link: https://www.econbiz.de/10010383378
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Getting ahead of the joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya; Chandon, Pierre - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10009160950
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Moralities in food and health research
Askegaard, Søren; Ordabayeva, Nailya; Chandon, Pierre; … - In: Journal of marketing management : MM 30 (2014) 17/18, pp. 1800-1832
Persistent link: https://www.econbiz.de/10010466397
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The accuracy of less : natural bounds explain why quantity decreases are estimated more accurately than quantity increases
Chandon, Pierre; Ordabayeva, Nailya - 2016
Persistent link: https://www.econbiz.de/10011687289
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Getting ahead of the Joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya; Chandon, Pierre - 2010
Persistent link: https://www.econbiz.de/10008798158
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Drivers, consequences, and remedies of biased size perceptions in marketing
Ordabayeva, Nailya; Chandon, Pierre - In: The Routledge companion to consumer behavior, (pp. 65-81). 2020
Persistent link: https://www.econbiz.de/10012316112
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Obesity and Responsiveness to Food Marketing Before and After Bariatric Surgery
Cornil, Yann; Plassmann, Hilke; Aron‐Wisnewsky, Judith; … - In: Journal of Consumer Psychology 32 (2021) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10012535523
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Note on measuring brand awareness, brand image, brand equity and brand value
Chandon, Pierre (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
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Estimating food quantity : biases and remedies
Chandon, Pierre - In: Sensory marketing : research on the sensuality of products, (pp. 323-341). 2010
Persistent link: https://www.econbiz.de/10003933305