Showing 41 - 50 of 232
Whereas everyone recognizes that increasing obesity rates worldwide are driven by a complex set of interrelated factors, the marketing actions of the food industry are often singled out as one of the main culprits. But how exactly is food marketing making us fat? To answer this question, we...
Persistent link: https://www.econbiz.de/10014043340
In today's cluttered retail environments, creating consumer pull through memory-based brand equity is not enough; marketers must also create "visual equity" for their brands (i.e., incremental sales triggered by in-store visual attention). In this paper, we show that commercial eye-tracking...
Persistent link: https://www.econbiz.de/10014222486
Health claims on food packaging can focus on the presence of good (vs. the absence of bad) and the preservation of nature (vs. nutritional improvements). We study the frequency of use of four resulting types of claims (“clean,” “whole,” “diet,” and “enriched”) in three categories...
Persistent link: https://www.econbiz.de/10014082153
Food consumption and its physiological, psychological, and social antecedents and outcomes have received considerable attention in research across many disciplines, including consumer research. Although researchers use various methods to examine food decision-making, many insights generated stem...
Persistent link: https://www.econbiz.de/10014085130
To examine whether four pre-selected front-of-pack nutrition labels improve food purchases in real-life grocery shopping settings, we put 1.9 million labels on 1,266 food products in four categories in 60 supermarkets and analyzed the nutritional quality of 1,668,301 purchases using the FSA...
Persistent link: https://www.econbiz.de/10014100329
Food products claim to be healthy in many ways, but prior research has either investigated these claims at the macro level (using broad descriptions such as “healthy” or “tasty”) or at the micro level (using single claims like “low fat”). Our meso-level framework examines 1) whether...
Persistent link: https://www.econbiz.de/10014111988
In this era of increasing obesity and increasing threats of legislation and regulation of food marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims may influence food consumption. The authors develop and test a framework that contends that low-fat...
Persistent link: https://www.econbiz.de/10014143443
In this era of increasing obesity and increasing threats of legislation and regulation of food marketing practices, regulatory agencies have pointedly asked how “low-fat” nutrition claims may influence food consumption. The authors develop and test a framework that contends that low-fat...
Persistent link: https://www.econbiz.de/10014143496
Food products claim to be healthy in many ways, but prior research has either investigated these claims at the macro level (using broad descriptions such as “healthy” or “tasty”) or at the micro level (using single claims like “low fat”). Our meso-level framework examines 1) whether...
Persistent link: https://www.econbiz.de/10014033497
Persistent link: https://www.econbiz.de/10013493164