Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data
Year of publication: |
2012
|
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Authors: | Chandon, Pierre ; Hutchinson, J. Wesley ; Bradlow, Eric ; Young, Scott H. |
Publisher: |
[S.l.] : SSRN |
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Ladengeschäft | Retail outlet |
Extent: | 1 Online-Ressource (46 p) |
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Series: | INSEAD Business School Research Paper ; No. 2007/22/MKT/ACGRD |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2006 erstellt |
Other identifiers: | 10.2139/ssrn.1032162 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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