Purpose The purpose of the chapter is to understand advertising attention in new formats. More specifically, it argues … that new advertising formats might force advertising practitioners and researchers to reframe the challenges of gaining … attention as one of understanding advertising approach rather than advertising avoidance. Methodology/approach The chapter is …

advertising, and any other digital medium. The evolution of digital marketing since the 1990s and 2000s has altered how brands and …The buzz word digital marketing has mushroomed the market of customers to make the purchase online. With the coming up … be a rise in the demand for social media for such products in India in the coming future. Digital marketing is the …