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Slimy tactics : the covert commercialisation of child-targeted content

Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316

Persistent link: https://www.econbiz.de/10014553252

Developing persuasive systems for marketing : the interplay of persuasion techniques, customer traits and persuasive message design

Braca, Annye; Dondio, Pierpaolo - In: Italian journal of marketing : ITJM 2023 (2023) 3, pp. 369-412

Persistent link: https://www.econbiz.de/10014330979

The Attention Economy : A Category Blueprint

Nelson-Field, Karen - 2024

Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human …“Attention Economics is the science that the marketing world has desperately needed for at least the last decade. The … SOV model, which relates market share to advertising spend, has been a fundamental principle in media planning, but its …

Persistent link: https://www.econbiz.de/10015081251

Unveiling impact dynamics : discriminatory brand advertisements, stress response, and the call for ethical marketing practices

Friedmann, Enav; Weiss-Sidi, Merav; Solodoha, Eliran - In: Journal of retailing and consumer services 79 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015099016

Teenagers' moral advertising literacy in an influencer marketing context

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77

Persistent link: https://www.econbiz.de/10013167383

The Power of Sensory Marketing in Advertising

Krishna, Aradhna; Cian, Luca; Sokolova, Tatiana - 2016

marketing and product advertising are discussed …This article discusses the role of sensory marketing in driving advertisement effectiveness. First focusing on vision … of ad recall and responses to ads. Finally, we review the role of auditory sense in advertising, focusing on the effect …

Persistent link: https://www.econbiz.de/10014128121

Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion

Gelbrich, Katja; Gäthke, Daniel; Westjohn, Stanford A. - In: Journal of euromarketing 21 (2012) 4, pp. 174-192

Persistent link: https://www.econbiz.de/10009755856

Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10011298746

Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective

Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798

Persistent link: https://www.econbiz.de/10011618376

Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?

Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1173-1201

Persistent link: https://www.econbiz.de/10012200373