E-Business Management: A Primer -- E-Business and Beyond -- The Neo-Intermediation -- Driving Forces for M-Commerce Success -- e-Business Management Models: Services Perspective from the Revere Group -- Focus on Consumers: P&G’s e-Commerce Strategy -- Global Non-Production Procurement at...

Managers would like to understand which strategies generate value in e-commerce environments, and researchers are just beginning to explore this issue. Which strategies are useful and which are not? In a step towards answering this question, we estimate the impacts of several competitive...

This paper examines the impact of the cashback mechanism on online merchants’ affiliate and pricing strategies. Through reimbursing a portion of the transactional amount to consumers in a form of cashback, merchants are able to practice second-degree price discrimination. We develop an...

A growing body of strategy research has recognized that a firm's reputation is one of its most valuable intangible assets. For Internet firms, unprotected by traditional barriers to entry and locational advantages, reputation is a key source of competitive advantages. Drawing on the premise that...