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161
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161
Crossing the cultural divide through bilingual
advertising
: the moderating role of
brand
cultural symbolism
Kubat, Umut
;
Swaminathan, Vanitha
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 354-362
Persistent link: https://www.econbiz.de/10011428859
Saved in:
162
Comparing direct and indirect branding in
advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
163
Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US
brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
Saved in:
164
Ad authenticity : an alternative explanation of
advertising
's effect on established
brand
attitudes
Miller, Felicia M.
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Saved in:
165
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
166
National and store
brand
advertising
strategies
Chen, Jenyi
;
Dimitrov, Stanko
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
8
,
pp. 1237-1249
Persistent link: https://www.econbiz.de/10011417184
Saved in:
167
How does
brand
marketing work in
advertising
?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
168
The effects of second screen use on sponsor
brand
awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
169
Measuring the impact of branded alcohol
advertising
and price on
brand
versus segment consumption
Terblanche-Smit, Marlize
;
Du Preez, Ronel
;
Van der …
- In:
International business and economics research journal
13
(
2014
)
6
,
pp. 1515-1523
Persistent link: https://www.econbiz.de/10011281037
Saved in:
170
The vampire effect : when do celebrity endorsers harm
brand
recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
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