Similar Search Results

Analysing the effect of cause-related advertisement on attitude towards brand

Poonia, Rajesh; Pandey, Mithilesh - In: World review of entrepreneurship, management and … 19 (2023) 3/4/5, pp. 230-243

Persistent link: https://www.econbiz.de/10014308374

Dove : shifting standards and ideal self-perception

Castillo Castro, Karyme - 2024

Persistent link: https://www.econbiz.de/10015376590

A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...

Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439

Persistent link: https://www.econbiz.de/10014425236

The effects of cause-related marketing on consumer repurchase intentions through brand resonance : moderating effects of news articles and advertising

Usman Ahmad Qadri; Moustafa, Alsadig Mohamed Ahmed; … - In: Pakistan journal of commerce and social sciences 18 (2024) 4, pp. 961-984

investigates the role of brand resonance as a mediator and media coverage (news articles and advertising via newspapers) as a …The increasing reliance on news articles and advertising to communicate cause-related marketing (CRM) initiatives … highlights a critical gap in understanding their effects on brand equity, especially post-natural disasters. This study …

Persistent link: https://www.econbiz.de/10015179663

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

Persistent link: https://www.econbiz.de/10010438493

Brand placements in video games : how local in-game experiences influence brand attitudes

Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287

Persistent link: https://www.econbiz.de/10014290543

Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source credibility and congruency

Tian, Shiyun; Li, Jo Yun - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 133-161

Persistent link: https://www.econbiz.de/10014318186

Fits like a glove : how companies can ensure congruence between influencer and brand

Kristal, Samuel; Toth, Laura - In: Transfer : Zeitschrift für Kommunikation und … 68 (2022) 1, pp. 57-62

Persistent link: https://www.econbiz.de/10013165931

An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature

Ndlovu, Sbonelo Gift; Heeralal, Shalen - 2022

Persistent link: https://www.econbiz.de/10012887823

Neuromarketing strategies and their relationship with brand advertising in the industrial safety sector

Culqui-Salazar, Raul Enrique; Alvarez-Altamirano, Katerina - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 192-207

Persistent link: https://www.econbiz.de/10014340170