//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue: Innovative and...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Partial least squares
49
Partielle kleinste Quadrate
43
Structural equation model
38
Strukturgleichungsmodell
38
Kleinste-Quadrate-Methode
36
Least squares method
36
Marketing
33
Theorie
30
Theory
30
Marktforschung
25
Market research
24
PLS-SEM
22
Structural equation modeling
16
Consumer behaviour
15
Konsumentenverhalten
15
Scientific method
15
Wissenschaftliche Methode
15
Family business
12
Marketingmanagement
12
Marketing management
11
Familienunternehmen
10
Estimation theory
9
Schätztheorie
9
Brand management
8
Markenführung
8
Marketing theory
8
Marketingtheorie
8
Statistical method
8
Statistische Methode
8
Management
7
Measurement
7
Strategic management
7
Strategisches Management
7
USA
7
Wirtschaftsforschung
7
Betriebswirtschaftslehre
6
Beziehungsmarketing
6
Bibliometrics
6
Bibliometrie
6
Brand image
6
more ...
less ...
Online availability
All
Undetermined
79
Free
18
CC license
2
Type of publication
All
Article
128
Book / Working Paper
92
Other
1
Type of publication (narrower categories)
All
Article in journal
79
Aufsatz in Zeitschrift
79
Lehrbuch
24
Textbook
21
Glossar enthalten
15
Glossary included
15
Collection of articles of several authors
6
Sammelwerk
6
research-article
6
back-matter
4
CD-ROM, DVD
3
review-article
3
Article
2
Aufsatz im Buch
2
Aufsatzsammlung
2
Bibliographie
2
Book section
2
Case study
2
Fallstudie
2
Einführung
1
Interview
1
conceptual-paper
1
technical-paper
1
viewpoint
1
more ...
less ...
Language
All
English
191
Undetermined
28
German
2
Author
All
Hair, Joseph F.
196
Sarstedt, Marko
72
Ringle, Christian M.
68
Lamb, Charles W.
16
McDaniel, Carl D.
16
Hair, Joe
12
Ortinau, David J.
12
Bush, Robert P.
11
Pieper, Torsten M.
11
Hair, Joe F.
10
Hult, G. Tomas M.
10
Babin, Barry J.
9
Lamb, Charles William
7
MacDaniel, Carl
7
Cheah, Jun-Hwa
6
Liengaard, Benjamin Dybro
6
Nitzl, Christian
5
Pesämaa, Ossi
5
Risher, Jeffrey J.
5
Sharma, Pratyush Nidhi
5
Smith, Donna
5
Anderson, Rolph E.
4
Andersson, Svante
4
Binz Astrachan, Claudia
4
Ferrell, O. C.
4
Harrison, Dana E.
4
Henseler, Jörg
4
Matthews, Lucy M.
4
Payan, Janice M.
4
Radomir, Lăcrămioara
4
Svensson, Göran
4
Thiele, Kai Oliver
4
Bush, Ronald F.
3
Celsi, Mary Wolfinbarger
3
Chong, Alain Yee Loong
3
Eriksson, Per Erik
3
Gudergan, Siegfried
3
Legate, Amanda E.
3
Liengaard, Benjamin D.
3
Manley, Scott C.
3
more ...
less ...
Institution
All
Verlag Franz Vahlen
2
Unidade de Investigação em Desenvolvimento Empresarial (UNIDE), Business School
1
Published in...
All
Long range planning : LRP ; international journal of strategic management
13
Journal of family business strategy
9
Journal of marketing theory and practice
8
Journal of business research : JBR
7
Journal of Family Business Strategy
5
Journal of marketing education : JME
5
Business horizons
4
European Business Review
4
European Journal of Marketing
4
International journal of project management : the journal of The International Project Management Association
4
McGraw-Hill/Irwin series in marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
European journal of marketing
3
Industrial Management & Data Systems
3
International Marketing Review
3
International marketing review
3
Journal of marketing theory and practice : JMTP
3
Journal of the Academy of Marketing Science
3
Qualitative Market Research: An International Journal
3
Human resource development quarterly
2
International journal of market research
2
International journal of sports marketing & sponsorship
2
Journal of Product & Brand Management
2
Journal of retailing and consumer services
2
Project management journal
2
The journal of business : B
2
Advancing methodological thought and practice
1
Australasian marketing journal
1
Business Horizons
1
Business Research
1
Business research
1
Business strategy and the environment
1
Classroom Companion: Business
1
Combined proceedings (Spring Conference + Fall Conference)
1
Decision Sciences
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European management journal
1
Green finance : GF
1
Human Resource Development Quarterly
1
In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham
1
more ...
less ...
Source
All
ECONIS (ZBW)
152
USB Cologne (EcoSocSci)
23
Other ZBW resources
23
OLC EcoSci
13
RePEc
7
EconStor
2
BASE
1
more ...
less ...
Showing
1
-
10
of
221
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
2
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2001
-
2. ed
Persistent link: https://www.econbiz.de/10001433274
Saved in:
3
Principles of marketing
Lamb, Charles W.
-
1992
Persistent link: https://www.econbiz.de/10000835649
Saved in:
4
Marketing research : a practical approach for the new Millennium
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2000
Persistent link: https://www.econbiz.de/10001388330
Saved in:
5
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
6
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
7
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
8
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
10
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001661757
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->