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Partial least squares
49
Partielle kleinste Quadrate
43
Structural equation model
38
Strukturgleichungsmodell
38
Kleinste-Quadrate-Methode
36
Least squares method
36
Marketing
33
Theorie
30
Theory
30
Marktforschung
25
Market research
24
PLS-SEM
22
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16
Consumer behaviour
15
Konsumentenverhalten
15
Scientific method
15
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15
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12
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12
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11
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10
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9
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6
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Undetermined
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2
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128
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1
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2
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2
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2
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1
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1
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1
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1
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Language
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English
191
Undetermined
28
German
2
Author
All
Hair, Joseph F.
196
Sarstedt, Marko
72
Ringle, Christian M.
68
Lamb, Charles W.
16
McDaniel, Carl D.
16
Hair, Joe
12
Ortinau, David J.
12
Bush, Robert P.
11
Pieper, Torsten M.
11
Hair, Joe F.
10
Hult, G. Tomas M.
10
Babin, Barry J.
9
Lamb, Charles William
7
MacDaniel, Carl
7
Cheah, Jun-Hwa
6
Liengaard, Benjamin Dybro
6
Nitzl, Christian
5
Pesämaa, Ossi
5
Risher, Jeffrey J.
5
Sharma, Pratyush Nidhi
5
Smith, Donna
5
Anderson, Rolph E.
4
Andersson, Svante
4
Binz Astrachan, Claudia
4
Ferrell, O. C.
4
Harrison, Dana E.
4
Henseler, Jörg
4
Matthews, Lucy M.
4
Payan, Janice M.
4
Radomir, Lăcrămioara
4
Svensson, Göran
4
Thiele, Kai Oliver
4
Bush, Ronald F.
3
Celsi, Mary Wolfinbarger
3
Chong, Alain Yee Loong
3
Eriksson, Per Erik
3
Gudergan, Siegfried
3
Legate, Amanda E.
3
Liengaard, Benjamin D.
3
Manley, Scott C.
3
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Verlag Franz Vahlen
2
Unidade de Investigação em Desenvolvimento Empresarial (UNIDE), Business School
1
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Long range planning : LRP ; international journal of strategic management
13
Journal of family business strategy
9
Journal of marketing theory and practice
8
Journal of business research : JBR
7
Journal of Family Business Strategy
5
Journal of marketing education : JME
5
Business horizons
4
European Business Review
4
European Journal of Marketing
4
International journal of project management : the journal of The International Project Management Association
4
McGraw-Hill/Irwin series in marketing
4
European business review : EBR ; the official journal of the International Management Centres, Europe
3
European journal of marketing
3
Industrial Management & Data Systems
3
International Marketing Review
3
International marketing review
3
Journal of marketing theory and practice : JMTP
3
Journal of the Academy of Marketing Science
3
Qualitative Market Research: An International Journal
3
Human resource development quarterly
2
International journal of market research
2
International journal of sports marketing & sponsorship
2
Journal of Product & Brand Management
2
Journal of retailing and consumer services
2
Project management journal
2
The journal of business : B
2
Advancing methodological thought and practice
1
Australasian marketing journal
1
Business Horizons
1
Business Research
1
Business research
1
Business strategy and the environment
1
Classroom Companion: Business
1
Combined proceedings (Spring Conference + Fall Conference)
1
Decision Sciences
1
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
European management journal
1
Green finance : GF
1
Human Resource Development Quarterly
1
In: Homburg, C., Klarmann, M., Vomberg, A. E. (eds.) Handbook of Market Research. Springer: Cham
1
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ECONIS (ZBW)
152
USB Cologne (EcoSocSci)
23
Other ZBW resources
23
OLC EcoSci
13
RePEc
7
EconStor
2
BASE
1
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31
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
32
PLS-SEM : indeed a silver bullet
Hair, Joseph F.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10008989408
Saved in:
33
Special issue on the use of partial least squares (PLS) to address marketing management topics
Hair, Joseph F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008989412
Saved in:
34
Partial least squares structural equation modeling (PLS-SEM) : an emerging tool in business resrearch
Hair, Joseph F.
;
Sarstedt, Marko
;
Hopkins, Lucas
; …
- In:
European business review : EBR ; the official journal …
26
(
2014
)
2
,
pp. 106-121
Persistent link: https://www.econbiz.de/10010256721
Saved in:
35
Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula : a benchmark study
Nicholls, Jeananne
;
Hair, Joseph F.
;
Ragland, Charles B.
; …
- In:
Journal of marketing education : JME
35
(
2013
)
2
,
pp. 129-140
Persistent link: https://www.econbiz.de/10010204794
Saved in:
36
Validating a model of cooperative procurement in the construction industry
Pesämaa, Ossi
;
Eriksson, Per Erik
;
Hair, Joseph F.
- In:
International journal of project management : the …
27
(
2009
)
6
,
pp. 552-559
Persistent link: https://www.econbiz.de/10009625299
Saved in:
37
Essentials of marketing research
Hair, Joseph F.
;
Celsi, Mary Wolfinbarger
;
Ortinau, David J.
-
2013
-
3. ed.
Persistent link: https://www.econbiz.de/10009659685
Saved in:
38
Exploring the effect of distinct family firm reputation on consumers' preferences
Binz, Claudia
;
Hair, Joseph F.
;
Pieper, Torsten M.
; …
- In:
Journal of family business strategy
4
(
2013
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10009727017
Saved in:
39
Developing business acumen in Chinese business school graduates
Veliyath, Rajaram
;
Stivers, Bonnie
;
Hair, Joseph F.
; …
- In:
Journal of emerging knowledge on emerging markets
4
(
2012
),
pp. 1-31
Persistent link: https://www.econbiz.de/10009696377
Saved in:
40
Rethinking partial least squares path modeling : breaking chains and forging ahead
Rigdon, Edward E.
- In:
Long range planning : LRP ; international journal of …
47
(
2014
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010381457
Saved in:
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