The paper is concerned with the content of corporate social responsibility (CSR) in the food supply chains. The objective is to build the content of CSR in the food chain with a stakeholder dialogue. The research project takes an action oriented approach and is based on case studies. The project...

Mohair is an exclusive natural animal fibre with niche market appeal. It is, however, questionable whether it is inherently suited to a commodity-based marketing system in a marketing environment that requires marketing systems to convey far more information than commodity-based systems do....

Investigates changes in retail‐supply relations by drawing on empirical research into the retail‐supply chain for two product areas: women′s hosiery and bread. Discusses the implications of changes in retail‐supply relations for three specific, though interdependent, areas: the balance...

Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of...

Centrally‐planned economies generally put little emphasis on the retail sector. The communist government in Poland, for example, worked with an “economy of shortages”, where demand for most goods was greater than supply and there was no incentive to develop an efficient distribution...

Purpose – The increase in international trade, the advances in technology, the growing importance of the emerging markets are the main factors that have contributed to the explosion of counterfeiting experienced in recent years, estimated to be valued at about 5-7 per cent of the world trade....

Purpose – The purpose of this paper is to investigate the competitive position of the company Inditex in the period 1990-2013 as a case study, identified by academics and professionals as a successful company. The analysis has focussed on the comparison of Inditex with its competitive...

Purpose – The purpose of this paper is to validate that young American experiencers perceive cashmere as the most luxurious animal fiber, to investigate if because expensive it is perceived as more luxurious (Veblen theory), to learn how they know about its intrinsic values, lastly to explore...

Purpose The purpose of this paper is to explore how tracking of products by the use of radio frequency identification (RFID) technology may describe customer behaviour in real-time. Design/methodology/approach The study was conducted as a field experiment, where a commercially available RFID...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...