Saura, José Ramón; Reyes-Menendez, Ana; … - In: Journal of open innovation : technology, market, and … 5 (2019) 3/58, pp. 1-13
, we analyzed Twitter-based UGC about companies’ offers using a three-step data text mining process. First, a Latent … companies on Twitter. Thirdly and finally, a data-text mining process called textual analysis (TA) was performed to identify …