Showing 61 - 70 of 79
The manufacturer depends on channel members for the performance of marketing functions. Therefore, the channel participants need to co‐operate with one another while simultaneously pursuing independent as well as systemic goals. Examines how co‐operation among distribution channel members...
Persistent link: https://www.econbiz.de/10014794100
Persistent link: https://www.econbiz.de/10006997936
Persistent link: https://www.econbiz.de/10010152463
Persistent link: https://www.econbiz.de/10007762950
Persistent link: https://www.econbiz.de/10008148335
Persistent link: https://www.econbiz.de/10007100194
Persistent link: https://www.econbiz.de/10007392184
Persistent link: https://www.econbiz.de/10006970359
Persistent link: https://www.econbiz.de/10009890151