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Managing change in transnational companies : does cultural distance matter?

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Predicting organizational citizenship behavior in a multicultural environment : the role of cultural intelligence and cultural distance

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Marketing in Culturally Distant Countries : Managing the 4Ps in Cross-Cultural Contexts

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1. Introduction: A Multi-Level Cultural Contexts Framework -- 2. Marketing in “Distant” Countries -- 3. A Review of Culture-Bound Approaches to International Marketing and Emerging Paradoxes -- 4. The Cultural Adaptation of the Marketing Mix -- 5. Managing the “4Ps” in Culturally-Distant...

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Are your international salespeople culturally intelligent? : the influence of cultural intelligence on adaptive selling behavior with B2B customers

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