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Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha; Soundararajan, Vasanthi; Parayitam, … - In: Journal of internet commerce 22 (2023) 3, pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
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China : an expatriate's discovery of culture and customs
Rose, V. Joy - In: Journal of diversity management 8 (2013) 2, pp. 73-76
Persistent link: https://www.econbiz.de/10010233250
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Moving beyond the Western versus Asian culture distinction : an investigation of acculturation effects
Weber, Karin; Sparks, Beverley; Hsu, Cathy H. C. - In: International journal of contemporary hospitality management 29 (2017) 6, pp. 1703-1723
Persistent link: https://www.econbiz.de/10011732294
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Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand; Peattie, Sue; Peattie, Kenneth J. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
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Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie; Cléret, Baptiste; Boyer, Michel - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 538
Persistent link: https://www.econbiz.de/10011934558
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Effect of Price, Promotion through Social Media, Brand Trust, Customer Satisfaction of Customer Loyalty
Usman, Osly; Fakhirah Novianawati, Masayu Rifdah - 2020
This study aims to determine whether the Influence of Price, Promotion Through Social Media, Brand Trust, Customer Satisfaction Of Customer Loyalty. The research was carried out for two months, starting from November to December 2019. The research method used was a survey method with the...
Persistent link: https://www.econbiz.de/10014102579
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An Investigation of the Effect of Sales Promotion of the Duty-Free Shop at Incheon International Airport on the Behavioural Intentions of Customers
Park, Jin-Woo - 2012
Currently, airports worldwide are making efforts to generate profits in the aspect of commercial viability. They make profit through non-aeronautical revenue, rather than aeronautical revenue. Therefore, the importance of airport duty-free shops is growing. This implies that the importance of...
Persistent link: https://www.econbiz.de/10013097953
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012894877
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012895194
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Effect of Price, Promotion, Brand Trust, and Customer Satisfaction on Customer Loyalty in Packaging Products Mineral Water Aqua
Pratiwi, Hana - 2019
This study aims to test 1. The effect of price on customer loyalty aqua products, 2. influence on customer loyalty promotion of aqua products, 3. Effect of brand trust on customer loyalty aqua products, 4. The influence of customer satisfaction on customer loyalty aqua products, 5. Effect of...
Persistent link: https://www.econbiz.de/10012895393