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Using an intersectionality perspective to uncover older Chinese female's perceived travel constraints and negotiation strategies

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Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?

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A study of the authenticity of traditional cultural products : focus on Korean, Chinese, and Japanese consumers

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How Culture Influences Consumer Creativity : A Dual Perspective of Multiculturalism and Loose-Tight Culture

Xiaozhi, Huang; Xiang, Siyuan; Xi, Xue; Xin, Cao - 2021

multiculturalism and loose-tight culture, this paper illustrates the mechanism of multicultural experience on consumer creativity and … the moderating effect of loose-tight culture on this relationship. Two studies were conducted to validate the theoretical … relationship between the two, and loose-tight culture moderates the relationship between multicultural experiences and consumer …

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