In India, insurance has been synonymous with LIC. Life Insurance Corporation (LIC) was created as an entity in 1956 through LIC Act. Since then, until recently (2000), the insurance sector, both life & non-life was monopolized by public sector insurance corporations. The study basically has...

This paper is an attempt to find the various promotional strategies adopted by the Consumer durable sector and its major players with special reference to IFB and to know the effect of these strategies on the buying behavior of customers. The research also determines the impact of these...

Consumer literacy is a skill that combines literacy and numeracy abilities applied to shopping tasks. It influences consumers' success in making financially sound decisions. Failure to understand price promotion signage, a very common occurrence in modern retail, might result in confusion and...

While prior research has examined the issue of sales promotion proneness, very little has examined proneness to non-monetary promotions, such as contests and premiums discovered in store. This study draws on a promotions benefits framework to examine the influence of shoppers' desired benefits...

When modeling consumers' forward-looking behavior using choice data on frequently purchased products, the common approach assumes that consumers have rational expectations about future promotions. Previous studies modeled such expectations using a first-order Markov (FOM) process. However,...

Targeted promotions based on individual purchase histories are known to increase promotional response while reducing search effort, yet the opportunity costs of such targeted promotions remain poorly understood. We use field experiments on a mobile e-book reading app and an online ticket...

This paper investigates the effects of conditional promotions (e.g., buy 2 or more, get 30% off; spend $50 or more, get $15 off) on consumer behavior and the seller's profit. When a deal is presented with a minimum purchase quantity or a minimum spending requirement, experimental studies have...

A term that is being widely used to describe the set of tools that a business can use to communicate effectively the benefits of its products or services is known as promotional mix. Main objective of the promotional mix is to reach its target customer and motivating them to buy or rebuy a...

We explore consumers' consideration of their time budgets when evaluating product offers in a context in which we expect those budgets are most easily ignored — product giveaways. Across three studies, we manipulate the salience of time for participants considering free seminars (Study 1a) and...

Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes, but also an assortment of offerings that one can buy to enter the lottery—such as a small or an...