We approach the problem of estimating the long run response to the promotion of a storable good by incorporating dynamic elements into a static demand and supply model for use with store level data. The base demand model is a mixed logit that allows consumers to have heterogeneous preferences...

Rapidly changing market conditions and the competitiveness of market players is forcing the “all what you need one roof retail concept” businesses to look for various tactics to attract as well as retain customers through a number of sale promotion strategies. For that matter, this study...

Problem Definition: Retailers have become increasingly interested in personalizing their products and services such as promotions. For this, we need new personalized demand models. Unfortunately, social data is not available to many retailers for cost and/or privacy issues. Thus, we focus on the...

In the 1930s, several advertisements appealing to nationalist sentiments bore the mark of NEPA, or the National Economic Protectionism Association. NEPA was formed by Filipino business magnates who embraced Manuel L. Quezon's call for the strengthening of the Philippine economy and its...

Marketing researchers have traditionally modeled sales promotions by introducing a sales promotion dummy variable (sometimes accompanied by its interaction with prices) in the indirect utility specification. This approach has been useful in reproducing consumers' response to sales promotions but...

In the Global Context of Open Market Economics of Today, the consumer has become the king. He enjoys a lot of Freedom in his Purchase Decision. A consumer is in the Position to influence the manufacturer or the marketer regarding, size, quality, content of the product, price, post sales service,...

Regulatory focus theory has been used to describe and explain a wide range of consumer responses. This goal orientation has been examined both as a chronic difference and a situational variable. Yet, it is unclear how a situational manipulation interacts with the individual's chronic goal...

The research aim of this study was to explore brand manufacturers' perceived value of the 'triple pole' approach in bargaining for vertical cooperative sales promotion campaigns. Our research intention was to test seven (7) research hypotheses based on a survey (pilot study) of 32 marketing,...

This paper develops and estimates a structural model of differentiated-products demand in an environment with in-store displays and costly consumer price search. This investigation is motivated by two stylized facts on retail markets. First, the prevalence of retail “sales” means that...