Price plays an important role in the planning and execution of marketing strategy. Therefore, in the current environment many enterprises use a different pricing model in order to increase their sales. Odd price is the common pricing model. This study investigates the different effects of...

This review discusses the role of consumer-directed and physician-directed promotion in the pharmaceutical market, based on the classic conceptual framework of whether such promotion is "persuasive" and/or "informative". Implications for public health and welfare partly depend on whether, and to...

This study examines the extent to which temporary price cuts – called ‘price promotions' in grocery markets – are bought by consumers who already buy the brand. The study extends research by Ehrenberg, Goodhardt and Hammond (1994) that found the majority of promotion buyers had bought the...

Spending on prescription drugs (Rx) represents one of the fastest growing components of U.S. healthcare spending, and has coincided with an expansion of pharmaceutical promotional spending. Most (83%) of Rx promotion is directed at physicians in the form of visits by pharmaceutical...

As retail business is moving towards new phases, the emphasis is slowly changing from the product to the space — the store — where all the things happen. The shopping ambience becomes so important now, with retailers being interested in giving their stores a contemporary and consumer...

This paper examines how a firm can strategically use sellouts to influence beliefs about its good's popularity. A monopolist faces a market of conformist consumers, whose willingness to pay is increasing in their beliefs about aggregate demand. Consumers are broadly rational but have limited...

As Internet usage has become an integral part of our life, which is no longer restricted to networking and social media but assists in online shopping, it has changed the way how consumers recognized, conveyed and made their buying choices. E-commerce business transaction success is determined...

In present scenario consumers' are king of the market and marketers taking advantage to understand behavior of consumers' though they can capture market in terms of market share or number of buyer's. Promotional activities are playing major role to make huge change in sales figures. Promotional...

This paper provides a new and complementary explanation for a pricing puzzle for seasonal products, namely, counter-cyclical pricing, drawing on the category-expansion effects of price promotions. Our study emphasizes the seasonal fluctuation in promotion frequency rather than the change in...

The proliferation of cameras and their video data in retail marketing presents new opportunities for academics to study customer behavior with the newer video analytics tools. In collaboration with a large retail chain store in Asia, we obtained a unique video dataset collected from in-store...