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In the latest decades, emotions have become an important research topic in all behavioral sciences, and not the least in advertising. Yet, advertising literature on how to measure emotions is not straightforward. The major aim of this article is to give an update on the different methods used...
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Recently, Internet auction sites have begun to compete in emotions by advertising the fun and excitement that bidders may experience during auction participation. The implicit conjecture inherent in these advertisements is that consumers derive a hedonic value from auction participation that...
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Based on their objective economic situation and comparing with their peers, individuals form perceptions of their economic position in a society. Data from the three waves of the Life in Transition surveys of European countries show that these perceptions systematically deviate from the rankings...
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administrative records and data gathered on-site via computer from task-based games and AI-powered emotion detection algorithms, this …
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this new measure that reveal some of the methodological advantages and challenges offered by this measurement approach. We … muscle) related most strongly to emotion valence and self-potency, with those whose brows and cheeks warmed the most feeling … less positive emotion and less potent self-impressions. Warming in the eye area (near the orbicularis oculi) related most …
Persistent link: https://www.econbiz.de/10015378279
The present chapter addresses a topic that is of growing interest – namely, the exploration of alternative item response theory (IRT) models for noncognitive assessment. Previous research in the assessment of trait emotional intelligence (or “trait emotional self-efficacy”) has been...
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