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Customer engagement in a Facebook brand community
Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877
Persistent link: https://www.econbiz.de/10009660470
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Do relational norms matter in consumer-brand relationships?
Valta, Katharina S. - In: Journal of business research : JBR 66 (2013) 1, pp. 98-104
Persistent link: https://www.econbiz.de/10009720383
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Evaluation of international brand alliances : brand order and consumer ethnocentrism
Li, Yan; He, Hongwei - In: Journal of business research : JBR 66 (2013) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10009720384
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The effects of visual rejuvenation through brand logos
Müller, Brigitte; Kocher, Bruno; Crettaz, Antoine - In: Journal of business research : JBR 66 (2013) 1, pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
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Behavioral brand loyalty and consumer brand associations
Romaniuk, Jenni; Nenycz-Thiel, Magda - In: Journal of business research : JBR 66 (2013) 1, pp. 67-72
Persistent link: https://www.econbiz.de/10009720387
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Brand rivalry and community conflict
Ewing, Michael; Wagstaff, Peter E.; Powell, Irene H. - In: Journal of business research : JBR 66 (2013) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10009720410
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The benefit of uniform price for branded variants
Chen, Yuxin; Cui, Tony Haitao - In: Marketing science 32 (2013) 1, pp. 36-50
Persistent link: https://www.econbiz.de/10009725704
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"On transit" : changes of role identity and consumer-brand relationships during transition from student to professional life
Hemetsberger, Andrea; Bauer, Martina; Wallpach, Sylvia von - In: Marketing : ZFP ; journal of research and management 35 (2013) 1, pp. 40-49
Persistent link: https://www.econbiz.de/10009727082
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Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah; Härtel, Charmine E. J.; … - In: Australasian marketing journal 21 (2013) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10009697615