In the framework of the marketing mix, distributive marketing instrument has the basic task of allowing the consumer to purchase the product, in keeping with his wishes manifested through time and place of delivery. Logistics management is responsible for defining the optimum level of service...

In this paper, we consider a seller–buyer channel in which marketing expenditure is an endogenous decision for the buyer. We assume that both the unit marketing expenditure and the unit price charged by the buyer influence the end demand for the product. We model the seller–buyer...

At the end of the 1990s European retailers had significantly contributed to restructuring fresh agricultural product food chains (meat, fruit and vegetables), and had turned away from spot markets in order to create their own supply chains, based on private technical requirements and...

Small holders' agriculture is currently facing new stakes due to State's withdrawal from agricultural support and to higher market requests for producing agricultural products. Different coordination mechanisms can be observed inside the supply chains involving farmers, farmers' organizations,...

The paper is concerned with the content of corporate social responsibility (CSR) in the food supply chains. The objective is to build the content of CSR in the food chain with a stakeholder dialogue. The research project takes an action oriented approach and is based on case studies. The project...

Mohair is an exclusive natural animal fibre with niche market appeal. It is, however, questionable whether it is inherently suited to a commodity-based marketing system in a marketing environment that requires marketing systems to convey far more information than commodity-based systems do....

Investigates changes in retail‐supply relations by drawing on empirical research into the retail‐supply chain for two product areas: women′s hosiery and bread. Discusses the implications of changes in retail‐supply relations for three specific, though interdependent, areas: the balance...

Uses two case studies to examine how changing market structures in food supply chains have affected the nature of collaboration between retailer and supplier. Looks at the implications for the nature of marketing as a management function and as an area of study. Concludes with a discussion of...

Centrally‐planned economies generally put little emphasis on the retail sector. The communist government in Poland, for example, worked with an “economy of shortages”, where demand for most goods was greater than supply and there was no incentive to develop an efficient distribution...

Purpose – The increase in international trade, the advances in technology, the growing importance of the emerging markets are the main factors that have contributed to the explosion of counterfeiting experienced in recent years, estimated to be valued at about 5-7 per cent of the world trade....