McNeill, Lisa S.; Potdar, Balkrushna; McQueen, Rachel H. - In: Journal of Fashion Marketing and Management: An … 28 (2023) 4, pp. 875-889
with perceptions of sustainability and sustainable action by individual consumers. Design/methodology/approach This paper … surveys 501 Australian and New Zealand consumers, on their fashion purchasing habits, and the role of sustainability in their … increased focus on sustainability in fashion choices. This finding is significant, as it suggests that fashion over …