Purpose – To investigate differences among winery visitors of different age groups in New Zealand, as well as the commercial potential of these groups. Design/methodology/approach – A questionnaire was designed to obtain information of winery visitors, including demographic characteristics...

Purpose – While much of contemporary wine tourism research focuses on on‐site winery visitors, little is reported on the level of wine tourism participation among travellers outside the winery who may not necessarily be winery visitors or wine enthusiasts. This study investigates this...

Purpose – While environmental sustainability is increasingly gaining relevance, it appears to have been ignored in certain areas, such as in research on water usage of small and medium enterprises (SMEs) in the hospitality and tourism industries. The purpose of this paper is to examine this...