Summarizes the papers presented at The Second Marketing Science and the Internet Conference entitled: “Understanding Consumer Behaviour on the Internet”, held in Los Angeles, 28‐30 April 2000. Identifies key topical issues and future research agendas. Starts from the premise that research...

With the phenomenal growth of direct order marketing with the Internet and catalogs as alternative channels, customers increasingly face more choices of where to purchase goods and services. This paper develops a formal consumer model to explain channel switching behavior. Becker’s theory of...

The atmospheric effects of music were tested in a restaurant setting. Four conditions were applied in a type of latin square design with meal duration and expenditure (food and drinks) as dependent variables. The four conditions related volume (loud vs soft), tempo (fast vs slow), style (popular...

Banks and other financial institutions have nowadays a keen interest in their customers’ bank and mode of bill payment selection criteria, and in factors underlying this decision making. Recent developments in the financial services industry, for example increasing competition, co‐operation,...

Using a longitudinal research methodology, this research investigated the grocery shopping habits of residents in rural communities in Western Stirlingshire, Scotland. In particular, it attempted to uncover the factors and attitudes that influence customers’ store choice decisions and their...

The shift from physical (brick and mortar) stores and hard copy catalog stores toward electronic stores (e‐tailing) may be seen as a continuous innovation building on past changes brought about by in‐home shopping methods such as catalog, TV and direct mail. Why are e‐tailers then having...

Using an online survey this paper examines the personality traits and shopping characteristics of high and low intentioned wireless application protocol (WAP) shoppers. Results indicate that individuals with a high intention to use WAP shopping have both similar and contrasting characteristics...

Examines the importance of e‐commerce in the retail economy. The analysis is placed in the broader context of economic and social change and provides a theoretical framework for evaluating the growth of e‐commerce as a major distribution channel. By exploring the results of the recently...

While interactions in the real world shopping are mainly based on face‐to‐face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer’s Web site. This study investigated the relationship between various...

Since environmental factors have influenced Generation Y shoppers (those born after 1977) to make them different from older groups, this study examines the decision making of Adult Female Generation Y consumers using Sproles and Kendall’s (1986) Consumer Styles Inventory (CSI). The study uses...