Purpose – This is a report on an IBM Institute for Business Value study, based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations, that aims to suggest ways organizations can use social approaches to create meaningful...

Purpose This study aims to analyse the trend of publication in the field of psychological ownership (PO) in marketing by looking at the previous research papers. The research pinpoints the key concepts, methodology, analytical approach and the structure of PO that could open up future research...

Culture appears as one (if not the most important) of the influencing factors of consumer behavior in the literature. As it recently can be experienced we are members of a service-based society. Thus, services are valorized and have an increasingly important role in our lives, since today's...

Purpose Research in consumer behaviour in the pro-environmental hospitality domain is limited. Furthermore, the efficiency of interventions using pictorial elements, with positive and negative framing, to influence travellers' intentions (INTs) to book green accommodation remains scarcely...

Purpose The existing literature offers various perspectives on integrating cryptocurrencies into investment portfolios; yet, there is a gap in understanding the behaviours, attitudes and cross-investment links of individual investors. This study, grounded in the modern portfolio theory and the...