many instances, the observation that advertising causes prices to fall and/or demand elasticities to increase, has misled … other marketing activities affect the demand curve facing a brand. Advertising can affect consumer demand in many different … price elasticity of demand and the lowering the equilibrium price. Thus, "advertising is profitable not because it lowers …

We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising … and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and …, and demographics on demand for nonalcoholic beverages for 1999 through 2010. We find that changes in demographic …

We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising … and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and …, and demographics on demand for nonalcoholic beverages for 1999 through 2010. We find that changes in demographic …

. Consequently, advertising affects the treatment probability benefiting all competing brands. Second, advertising infleunces demand …? Empirical analysis of patient-level prescription claims reveals that direct-to-consumer advertising does impact the choice …

proposed ban on e-cigarette television advertising. I find that in the absence of e-cigarette advertising, demand for …Although TV advertising for traditional cigarettes has been banned since 1971, advertising for electronic cigarettes … limited. Analyzing both individual and aggregate data, I present descriptive evidence showing that i) e-cigarette advertising …