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Werbewirkung und Mediaplanung : Kompendium für die Praxis und Lehre
Schützendorf, Robert; Turcsanyi, Gerhard - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009683937
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Medienmanager im Partizipationsdilemma
Ehlers, Annika; Rau, Harald - In: Digitale Dämmerung : die Entmaterialisierung der …, (pp. 299-319). 2014
Persistent link: https://www.econbiz.de/10010440811
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Special issue on understanding, developing, and managing media engagement : guest editorial
Chan-Olmsted, Sylvia M.; Wolter, Lisa-Charlotte - In: International journal on media management : JMM 21 (2019) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10012201717
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Disruptive marketing communication for customer engagement. the new frontiers of mobile instant messaging
Marino, Vittoria; Lo Presti, Letizia - In: International journal on media management : JMM 21 (2019) 1, pp. 3-23
Persistent link: https://www.econbiz.de/10012201718
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Using brand equity to model ROI for social media marketing
Shay, Ronen; Van Der Horst, Morgan - In: International journal on media management : JMM 21 (2019) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10012201719
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The mediating role of consumer engagement with the brand community and its effect on corporate reputation
Ferreira, Mateus; Zambaldi, Felipe - In: International journal on media management : JMM 21 (2019) 1, pp. 45-64
Persistent link: https://www.econbiz.de/10012201720
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Global mistrust in news : the impact of social media on trust
Park, Sora; Fisher, Caroline; Flew, Terry; Dulleck, Uwe - In: International journal on media management : JMM 22 (2020) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10012313886
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Deciphering the world of eSports : guest editorial
Scholz, Tobias M. - In: International journal on media management : JMM 22 (2020) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10012263654
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Shaping a regional offline esports market : understanding how Jönköping, the "City of DreamHack", takes URL to IRL
McCauley, Brian; Tierney, Kieran; Tokbaeva, Dinara - In: International journal on media management : JMM 22 (2020) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10012263655
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To diversify or not? : uncovering the effects of identification and media engagement on franchise loyalty in eSports
Kordyaka, Bastian; Jahn, Katharina; Niehaves, Björn - In: International journal on media management : JMM 22 (2020) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10012263672