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Marketing communications with...
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Consumer behaviour
51
Konsumentenverhalten
51
Marketing management
33
Relationship marketing
33
Beziehungsmarketing
32
Marketingmanagement
32
Brand management
24
Markenführung
23
Advertising
19
Werbung
18
Markenartikel
16
Advertising effects
15
Brand
15
Social Web
15
Social web
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Brand image
10
Customer integration
10
Kundenintegration
10
Markenimage
10
Marketing
10
Online retailing
10
Online-Handel
10
Kommunikation
8
USA
8
United States
8
Viral marketing
8
Virales Marketing
8
Customer value
7
Marketing theory
7
Marketingtheorie
7
Communication
6
Kundenwert
6
Media usage
6
Mediennutzung
6
Advertising planning
5
Business-to-business marketing
5
Communication media
5
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Online availability
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Undetermined
75
Free
6
CC license
1
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Article
246
Book / Working Paper
24
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Article in journal
84
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84
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27
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27
research-article
9
conceptual-paper
4
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3
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3
review-article
3
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2
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2
Case study
1
Fallstudie
1
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1
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1
review
1
viewpoint
1
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Language
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English
159
Undetermined
111
Author
All
Schultz, Don E.
170
Malthouse, Edward C.
78
Calder, Bobby J.
21
Kitchen, Philip J.
17
Schultz, Don
16
Maslowska, Ewa
14
Block, Martin P.
12
Kerr, Gayle
8
Peltier, James W.
8
Block, Martin
7
Kim, Su Jung
7
Aksoy, Lerzan
6
Hollebeek, Linda D.
6
Kim, Ilchul
6
Raman, Kalyan
6
Viswanathan, Vijay
6
Lariviere, Bart
5
Schultz, Heidi F.
5
Buoye, Alexander
4
Fudurić, Morana
4
Jain, Varsha
4
Peltier, James
4
Schibrowsky, John A.
4
Aksoy, Pelin
3
Collinger, Tom
3
Cooil, Bruce
3
Dens, Nathalie
3
E. Schultz, Don
3
Han, Dongsub
3
Joosten, Herm
3
Keiningham, Timothy
3
Larivière, Bart
3
Lopes, Ana Isabel
3
Naik, Prasad A.
3
Pelsmacker, Patrick de
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Vakeel, Khadija Ali
3
Vandenbosch, Mark B.
3
Bailey, Scott
2
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Published in...
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
Journal of service management
7
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing management : MM
4
Journal of Consumer Marketing
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Business marketing
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
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Source
All
ECONIS (ZBW)
124
OLC EcoSci
103
Other ZBW resources
22
USB Cologne (EcoSocSci)
12
RePEc
8
BASE
1
Showing
141
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141
Identifying new product ideas : waiting for the wisdom of the crowd or screening ideas in real time
Hoornaert, Steven
;
Ballings, Michel
;
Malthouse, Edward C.
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
5
,
pp. 580-597
Persistent link: https://www.econbiz.de/10011803470
Saved in:
142
Understanding the drivers of cable TV cord shaving with big data
Fudurić, Morana
;
Malthouse, Edward C.
;
Lee, Mi Hyun
- In:
Journal of media business studies
17
(
2020
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10012256257
Saved in:
143
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
144
Understanding programmatic TV advertising
Malthouse, Edward C.
;
Maslowska, Ewa
;
Franks, Judy U.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 769-784
Persistent link: https://www.econbiz.de/10012492578
Saved in:
145
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
146
Integrating the customer equity and brand equity approaches to the financial value of marketing
Calder, Bobby J.
;
Malthouse, Edward C.
;
Omatoi, Joe
-
2025
Persistent link: https://www.econbiz.de/10015371475
Saved in:
147
Is webcare good for business? : a study of the effect of managerial response strategies to online reviews on hotel bookings
Lopes, Ana Isabel
;
Malthouse, Edward C.
;
Dens, Nathalie
; …
- In:
Journal of service management
35
(
2024
)
6
,
pp. 22-41
Persistent link: https://www.econbiz.de/10015208225
Saved in:
148
Newly subscribed! : effects of e-mail newsletters on news-reading habit and subscriber retention during onboarding : evidence from clickstream and subscription data
Kim, Su Jung
;
Kim, Ho
;
Choi, Jaewon
;
Malthouse, Edward C.
- In:
The journal of media economics
35
(
2023
)
3/4
,
pp. 87-107
Persistent link: https://www.econbiz.de/10014636064
Saved in:
149
Advertising: a friend, a foe, or a frenemy in building healthy media-audience relationships
Franks, Judy U.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 71-89)
.
2024
Persistent link: https://www.econbiz.de/10015064317
Saved in:
150
The effects of big data on media management
Green, Gregory A.
;
Malthouse, Edward C.
- In:
Media and change management : creating a path for new …
,
(pp. 55-71)
.
2022
Persistent link: https://www.econbiz.de/10013167325
Saved in:
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