Marketing communications with networked consumers and negotiated relationships
Edward C. Malthouse and Don Schultz
| Year of publication: |
2014
|
|---|---|
| Authors: | Malthouse, Edward C. ; Schultz, Don E. |
| Published in: |
Policy and marketing strategies for digital media. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-74771-4. - 2014, p. 233-245
|
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010369862