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Marketing communications with...
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Consumer behaviour
51
Konsumentenverhalten
51
Marketing management
33
Relationship marketing
33
Beziehungsmarketing
32
Marketingmanagement
32
Brand management
24
Markenführung
23
Advertising
19
Werbung
18
Markenartikel
16
Advertising effects
15
Brand
15
Social Web
15
Social web
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Brand image
10
Customer integration
10
Kundenintegration
10
Markenimage
10
Marketing
10
Online retailing
10
Online-Handel
10
Kommunikation
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Marketing theory
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Business-to-business marketing
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Undetermined
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Article
246
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84
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research-article
9
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4
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Language
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English
159
Undetermined
111
Author
All
Schultz, Don E.
170
Malthouse, Edward C.
78
Calder, Bobby J.
21
Kitchen, Philip J.
17
Schultz, Don
16
Maslowska, Ewa
14
Block, Martin P.
12
Kerr, Gayle
8
Peltier, James W.
8
Block, Martin
7
Kim, Su Jung
7
Aksoy, Lerzan
6
Hollebeek, Linda D.
6
Kim, Ilchul
6
Raman, Kalyan
6
Viswanathan, Vijay
6
Lariviere, Bart
5
Schultz, Heidi F.
5
Buoye, Alexander
4
Fudurić, Morana
4
Jain, Varsha
4
Peltier, James
4
Schibrowsky, John A.
4
Aksoy, Pelin
3
Collinger, Tom
3
Cooil, Bruce
3
Dens, Nathalie
3
E. Schultz, Don
3
Han, Dongsub
3
Joosten, Herm
3
Keiningham, Timothy
3
Larivière, Bart
3
Lopes, Ana Isabel
3
Naik, Prasad A.
3
Pelsmacker, Patrick de
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Vakeel, Khadija Ali
3
Vandenbosch, Mark B.
3
Bailey, Scott
2
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
Journal of service management
7
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing management : MM
4
Journal of Consumer Marketing
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Business marketing
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
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Source
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ECONIS (ZBW)
124
OLC EcoSci
103
Other ZBW resources
22
USB Cologne (EcoSocSci)
12
RePEc
8
BASE
1
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221
Promised Land - The "under-promise and over-deliver" tenet must make way for the superior alternative of promises management.
Price, Reg
;
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
15
(
2006
)
4
,
pp. 25-31
Persistent link: https://www.econbiz.de/10007278910
Saved in:
222
Branding's New Horizons - Reclaim the future with an improved research agenda.
Schultz, Don E.
- In:
Marketing research : a magazine of management and …
17
(
2005
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10007097121
Saved in:
223
Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transactional data continuum for developing interactive integrated marketing communications. While all types of data are important for developing individualized marketing and communication strategies, relationship-oriented data ...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
Saved in:
224
On Brands and Branding - Trash Trove
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
15
(
2006
)
5
,
pp. 10-11
Persistent link: https://www.econbiz.de/10007380815
Saved in:
225
On Brands and Branding - Learning by Doing
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
15
(
2006
)
6
,
pp. 12-13
Persistent link: https://www.econbiz.de/10007387949
Saved in:
226
IMC - A UK Ad' Agency Perspective
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing management : MM
14
(
1998
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10006992541
Saved in:
227
On Brands and Branding - Measuring Unmeasurables
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
14
(
2005
)
3
,
pp. 12-13
Persistent link: https://www.econbiz.de/10007227573
Saved in:
228
Simply SIVA - Get results with the new marketing mix.
Dev, Chekitan S.
;
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
14
(
2005
)
2
,
pp. 36-41
Persistent link: https://www.econbiz.de/10007228052
Saved in:
229
On Brands and Branding - The Marginalized Brand
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
6
,
pp. 12-13
Persistent link: https://www.econbiz.de/10007228774
Saved in:
230
A Focus on Customers - The new chief customer officer looks beyond products to boost customer value.
Johnson, Craig R.
;
Schultz, Don E.
- In:
Marketing management : a quarterly business management …
13
(
2004
)
5
,
pp. 20-27
Persistent link: https://www.econbiz.de/10007229122
Saved in:
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