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Marketing communications with...
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Consumer behaviour
51
Konsumentenverhalten
51
Marketing management
33
Relationship marketing
33
Beziehungsmarketing
32
Marketingmanagement
32
Brand management
24
Markenführung
23
Advertising
19
Werbung
18
Markenartikel
16
Advertising effects
15
Brand
15
Social Web
15
Social web
15
Werbewirkung
15
Internet marketing
13
Online-Marketing
13
Brand image
10
Customer integration
10
Kundenintegration
10
Markenimage
10
Marketing
10
Online retailing
10
Online-Handel
10
Kommunikation
8
USA
8
United States
8
Viral marketing
8
Virales Marketing
8
Customer value
7
Marketing theory
7
Marketingtheorie
7
Communication
6
Kundenwert
6
Media usage
6
Mediennutzung
6
Advertising planning
5
Business-to-business marketing
5
Communication media
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Online availability
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Undetermined
75
Free
6
CC license
1
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Article
246
Book / Working Paper
24
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Article in journal
84
Aufsatz in Zeitschrift
84
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27
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27
research-article
9
conceptual-paper
4
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Language
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English
159
Undetermined
111
Author
All
Schultz, Don E.
170
Malthouse, Edward C.
78
Calder, Bobby J.
21
Kitchen, Philip J.
17
Schultz, Don
16
Maslowska, Ewa
14
Block, Martin P.
12
Kerr, Gayle
8
Peltier, James W.
8
Block, Martin
7
Kim, Su Jung
7
Aksoy, Lerzan
6
Hollebeek, Linda D.
6
Kim, Ilchul
6
Raman, Kalyan
6
Viswanathan, Vijay
6
Lariviere, Bart
5
Schultz, Heidi F.
5
Buoye, Alexander
4
Fudurić, Morana
4
Jain, Varsha
4
Peltier, James
4
Schibrowsky, John A.
4
Aksoy, Pelin
3
Collinger, Tom
3
Cooil, Bruce
3
Dens, Nathalie
3
E. Schultz, Don
3
Han, Dongsub
3
Joosten, Herm
3
Keiningham, Timothy
3
Larivière, Bart
3
Lopes, Ana Isabel
3
Naik, Prasad A.
3
Pelsmacker, Patrick de
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Vakeel, Khadija Ali
3
Vandenbosch, Mark B.
3
Bailey, Scott
2
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Published in...
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
8
Journal of service management
7
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
4
Journal of advertising
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing management : MM
4
Journal of Consumer Marketing
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Business marketing
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
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Source
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ECONIS (ZBW)
124
OLC EcoSci
103
Other ZBW resources
22
USB Cologne (EcoSocSci)
12
RePEc
8
BASE
1
Showing
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21
Four theories of how IMC works
Moriarty, Sandra E.
;
Schultz, Don E.
- In:
Advertising theory
,
(pp. 491-505)
.
2012
Persistent link: https://www.econbiz.de/10009524021
Saved in:
22
US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
Saved in:
23
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
Saved in:
24
Measuring brand value
Schultz, Don E.
;
Schultz, Heidi F.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 244-271)
.
2005
Persistent link: https://www.econbiz.de/10003285411
Saved in:
25
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
26
The evolution of IMC : IMC in a customer-driven marketplace
Schultz, Don E.
;
Patti, Charles H.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003881166
Saved in:
27
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
28
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 197-204
Persistent link: https://www.econbiz.de/10003881216
Saved in:
29
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
30
Strategic advertising campaigns
Schultz, Don E.
;
Martin, Dennis
;
Brown, William P.
-
1984
-
2. ed
Persistent link: https://www.econbiz.de/10003219174
Saved in:
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