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Yoon, Sukki
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International journal of advertising : the review of marketing communications
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Enhancing knowledge development in marketing ; Vol. 21
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Han gug gae bal yeon gu
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International Journal of Bank Marketing
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1
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
2
Social and environmental issues in advertising
Yoon, Sukki
(
ed.
);
Oh, Sangdo
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011573383
Saved in:
3
Special issue: social and environmental issues in advertising
Yoon, Sukki
(
ed.
);
Oh, Sangdo
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011547868
Saved in:
4
Introduction to the special issue on social and environmental issues in advertising
Yoon, Sukki
;
Oh, Sangdo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011547883
Saved in:
5
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
6
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
7
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
8
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
Saved in:
9
Is that coffee mug smiling at me? : how anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising
Han, Nah Ray
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 352-361
Persistent link: https://www.econbiz.de/10012115152
Saved in:
10
Temporal and social scarcities : effects on ad evaluations
Kim, Sujin
;
Yoon, Sukki
;
Baek, Tae Hyun
;
Kim, Yeonshin
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10012650632
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