Jacob, Céline; Guéguen, Nicolas; Boulbry, Gaëlle - In: Journal of Business Research 68 (2015) 1, pp. 56-59
This experiment examines whether individuals return favors when they receive an initial favor in an interviewer …-administrated street survey solicitation setting. In the favor condition, a confederate offers a piece of candy to the participants walking … in the street and then asks them to participate in a survey. In the no-favor condition, participants don't receive a …