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Forecasting category sales and market share for wireless telephone subsribers : a combined approach
Kumar, V.; Nagpal, Anish; Venkatesan, Rajkumar - In: International journal of forecasting 18 (2002) 4, pp. 583-603
Persistent link: https://www.econbiz.de/10001723138
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A genetic algorithms approach to growth phase forecasting of wireless subscribers
Venkatesan, Rajkumar; Kumar, V. - In: International journal of forecasting 18 (2002) 4, pp. 625-646
Persistent link: https://www.econbiz.de/10001723144
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Customer relationship management : a databased approach
Kumar, V. - 2006
Persistent link: https://www.econbiz.de/10002137753
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Balancing acquisition and retention resources to maximize customer profitability
Reinartz, Werner J. (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379250
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Marketing research : a global outlook
Kumar, V. - 2015
Persistent link: https://www.econbiz.de/10014010654
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Moving the stakeholder journey forward
Hollebeek, Linda D.; Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 23-49
Persistent link: https://www.econbiz.de/10013493120
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A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge; Kumar, V.; Zhao, Yi - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
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Nurturing resource availability of ridesharing platforms by priming goal-oriented operational effectiveness
Lahiri, Avishek; Dogan, Orhan Bahadir; Kumar, V. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434765
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Signalling effects of doing good in global ICO markets
Zhao, Ruoran; Hou, Wenxuan; Kumar, V.; Kumar, Ajay - In: Journal of business research : JBR 168 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014434785
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Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.; Kumar, V. - 2000
Persistent link: https://www.econbiz.de/10001635082