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SALESFORCE QUALITY: A FRAMEWORK FOR IMPROVEMENT

Ellis, Brien; Raymond, Mary Anne - In: The journal of business & industrial marketing 8 (1993) 3, pp. 17-27

Persistent link: https://www.econbiz.de/10007092476

Perceptions of Factors Driving Success for Multinational Professional Services Firms in Korea

Raymond, Mary Anne; Mittelstaedt, John D. - In: Journal of international consumer marketing 14 (2001) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10007111272

Cost Complexity of Pricing Decisions for Exporters in Developing and Emerging Markets

Raymond, Mary Anne; Tanner Jr, John F.; Kim, Jonghoon - In: Journal of international marketing 9 (2001) 3, pp. 19-40

Persistent link: https://www.econbiz.de/10007238184

A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis

Bang, Hae-Kyong; Raymond, Mary Anne; Taylor, Charles R.; … - In: International marketing review 22 (2005) 3, pp. 309-326

Persistent link: https://www.econbiz.de/10006236585

Consumer Perceptions of Health Claims in Advertisements and on Food Labels

Mazis, Michael B.; Raymond, Mary Anne - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26

Persistent link: https://www.econbiz.de/10007373699

Consumer Perceptions of Health Claims in Advertisements and on Food Labels

Mazis, Michael B.; Raymond, Mary Anne - In: Journal of consumer affairs : official publication of … 31 (1997) 1, pp. 10-26

Persistent link: https://www.econbiz.de/10007373852

The impact of perceived customer delight on the frontline employee

Barnes, Donald C.; Ponder, Nicole; Hopkins, Christopher D. - In: Journal of Business Research 68 (2015) 2, pp. 433-441

A plethora of research has investigated the impact of the frontline employee on the customer, with the consensus that employees can have a tremendous impact on the customer. What remains to be discovered is the extent to which this relationship exists in the reverse. Utilizing broaden-and-build...

Persistent link: https://www.econbiz.de/10011117152

Examining the customer equity framework from a consumer perspective

Holehonnur, Abhijith; Raymond, Mary A.; Hopkins, … - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 165-180

Persistent link: https://www.econbiz.de/10003930092

Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers

Grove, Stephen J.; Dorsch, Michael J.; Hopkins, … - In: Journal of marketing theory and practice 20 (2012) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10009509177

The impact of involvement on key service relationships

Baker, Thomas L.; Cronin, J. J.; Hopkins, Christopher D. - In: The journal of services marketing 23 (2009) 2, pp. 115-124

Persistent link: https://www.econbiz.de/10009525767