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All signals are not created equal : managers' choice of signal under information asymmetry in competitive markets
Rao, Akshay R.; Kirmani, Amna; Chen, Haipeng - In: Review of marketing research 10 (2013), pp. 115-151
Persistent link: https://www.econbiz.de/10010185768
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010186082
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Commentaries and Rejoinder to "Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study"
Huettel, Scott A.; Payne, John W.; Yoon, Carolyn; … - In: Journal of marketing research : JMR 46 (2009) 1, pp. 14-24
Persistent link: https://www.econbiz.de/10008165069
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Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10008165070
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Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
Hedgcock, William; Rao, Akshay R.; Chen, Haipeng (Allan) - In: Journal of marketing research : JMR 46 (2009) 3, pp. 330-343
Persistent link: https://www.econbiz.de/10008254309
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Causes and Consequences of Price Premiums
Rao, Akshay R.; Monroe, Kent B. - In: The journal of business : B 69 (1996) 4, pp. 511-536
Persistent link: https://www.econbiz.de/10007321670
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When Two Plus Two Is Not Equal to Four: Errors In Processing Multiple Percentage Changes
Chen, Haipeng; Rao, Akshay R. - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 327-340
Persistent link: https://www.econbiz.de/10007861085