This article examines an important issue in crisis management: how to influence public perceptions of the news media's reporting of a crisis. Previous research has found that congruency between the regulatory orientation of a consumer and a product recall message—also known as the regulatory...

This paper examines how regulatory fit influences evaluations through two separate mechanisms. The first mechanism attributes "feeling right" from fit to positive feelings about the target, making any type of evaluation more positive. The second mechanism attributes "feeling right" to the...

Regulatory fit is experienced when people use goal pursuit means that fit their regulatory orientation. Previous research found that regulatory fit affects people’s sense of importance toward the decision, which in turn can transfer to the value of the decision outcome (Higgins et al., 2002)...