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The antecedents of re-purchase...
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Cultural and technological influences on global business
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Innovations in services marketing and management : strategies for emerging economies
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Value in marketing : retrospective and perspective stance
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The antedecents of re-purchase intentions : the service quality perspective
Perrone, Anthony
;
Wong, Ho Yin
- In:
International journal of services, economics and management
5
(
2013
)
3
,
pp. 203-221
Persistent link: https://www.econbiz.de/10010255102
Saved in:
2
The antecedents of word-of-mouth behaviour : the service quality perspective
Wong, Ho Yin
;
Perrone, Anthony
- In:
Strategic marketing in fragile economic conditions
,
(pp. 185-202)
.
2014
Persistent link: https://www.econbiz.de/10010416837
Saved in:
3
Foreign market entry mode choice : internal and external perspectives
Wong, Ho Yin
- In:
Cultural and technological influences on global business
,
(pp. 46-62)
.
2013
Persistent link: https://www.econbiz.de/10009756857
Saved in:
4
The mediating role of innovation in strategic international marketing
Wong, Ho Yin
- In:
Handbook of research on effective marketing in …
,
(pp. 27-46)
.
2014
Persistent link: https://www.econbiz.de/10010403589
Saved in:
5
Is the international marketing channel strategy adapted? : an empirical study
Wong, Ho Yin
-
2015
Persistent link: https://www.econbiz.de/10011295669
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6
Service versus product brands : understanding international adaptation
Wong, Ho Yin
;
Merrilees, Bill
- In:
Journal for international business and entrepreneurship …
4
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003919239
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7
Service quality in higher education : a review and research agenda
Sultan, Parves
;
Wong, Ho Yin
- In:
International journal of quality and service sciences
2
(
2010
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10003996755
Saved in:
8
Exploring marketing strategies for Islamic spiritual tourism
Haq, Farooq
;
Wong, Ho Yin
- In:
Handbook of Islamic marketing
,
(pp. 319-337)
.
2011
Persistent link: https://www.econbiz.de/10009349642
Saved in:
9
Environmental scanning literature : past, present and future research propositions
Wong, Ho Yin
;
Hung, Jia-yi
- In:
International journal of business environment : IJBE
5
(
2012
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10009501757
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10
The success of born global firms : a conceptual model
Sultan, Parves
;
Wong, Ho Yin
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10009382929
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