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Strategies for the Promotion and Diffusion of Consumer Goods and Services: An Overview

Semple, R. Keith; Brown, Lawrence A.; Brown, Marilyn A. - In: International Regional Science Review 2 (1977) 1, pp. 91-102

THIS PAPER DISCUSSES MANY FACTORS WHICH AFFECT AGENCY STRATEGIES FOR THE PROMOTION AND DIFFUSION OF CONSUMER GOODS AND SERVICES. IT EXAMINES STRATEGIES FOR MARKET SELECTION, INFRASTRUCTURE DEVELOPMENT, PRICE DETERMINATION AND PROMOTIONAL COMMUNICATION. ALSO DISCUSSED ARE CHARACTERISTICS OF THE...

Persistent link: https://www.econbiz.de/10010776055

Strategies for the promotion and diffusion of consumer goods and services : an overview

Semple, R. Keith; Brown, Lawrence A.; Brown, Marilyn A. - In: International regional science review 2 (1977) 1, pp. 91-102

Persistent link: https://www.econbiz.de/10002806804

Market failures and barriers as a basis for clean energy policies

Brown, Marilyn A. - In: Energy policy 29 (2001) 14, pp. 1097-1207

Persistent link: https://www.econbiz.de/10001612182

Spatialdiffusion aspects of marketing strategies

Brown, Marilyn A. - In: The review of regional studies : a joint publ. of the … 11 (1981) 2, pp. 54-73

Persistent link: https://www.econbiz.de/10001950515

The cost of commercializing energy inventions

Brown, Marilyn A. - In: Research policy : policy, management and economic … 19 (1990) 2, pp. 147-155

Persistent link: https://www.econbiz.de/10015111612

Innovation diffusion : a new perspective

Brown, Lawrence A. - 1981

Persistent link: https://www.econbiz.de/10000090697

Diffusion processes and location : a conceptual framework and bibliography

Brown, Lawrence A. - 1968

Persistent link: https://www.econbiz.de/10000057005

Reflections on Third World development : ground level reality, exogenous forces, and conventional paradigms

Brown, Lawrence A. - In: Economic geography 64 (1988) 3, pp. 255-278

Persistent link: https://www.econbiz.de/10001068069

Diffusion of innovation : a macroview

Brown, Lawrence A. - In: Economic development and cultural change 17 (1969) 2, pp. 189-211

Persistent link: https://www.econbiz.de/10001948420

The market and infrastructure context of adoption : a spatial perspective on the diffusion of innovation

Brown, Lawrence A. - In: Economic geography 51 (1975) 2, pp. 185-216

Persistent link: https://www.econbiz.de/10001948569

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