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Creating loyalty towards magazine websites : insights from the double jeopardy phenomenon
Tarkiainen, Anssi; Ellonen, Hanna-Kaisa; Ots, Mart; … - In: International journal of e-business research : an … 10 (2014) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10010402600
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The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli - In: International journal of internet marketing and … 6 (2010) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10009850614
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The effect of magazine Web site usage on print magazine loyalty
Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli - In: JMM : the international journal on media management 12 (2010) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10008653937
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The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa; Tarkiainen, Anssi; Kuivalainen, Olli - In: International journal of internet marketing and … 6 (2010) 1, pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
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Magazine online brand extensions : do they really affect brand loyalty?
Tarkiainen, Anssi; Ellonen, Hanna-Kaisa; Kuivalainen, Olli - In: Media brands and branding, (pp. 53-77). 2008
Persistent link: https://www.econbiz.de/10003744924
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Competition, collaboration and cooperation : Swedish provincial newspaper markets in transition
Ots, Mart - In: Journal of media business studies 9 (2012) 2, pp. 43-63
Persistent link: https://www.econbiz.de/10010081666
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Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
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Competition, collaboration and cooperation : Swedish provincial newspaper markets in transition
Ots, Mart - In: Journal of media business studies 9 (2012) 2, pp. 43-63
Persistent link: https://www.econbiz.de/10009579446
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Media and brands : new ground to explore
Ots, Mart - In: Media brands and branding, (pp. 1-7). 2008
Persistent link: https://www.econbiz.de/10003744918
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Media policy's new challenges
Ots, Mart - In: Journal of media business studies 13 (2016) 3/4, pp. 125-127
Persistent link: https://www.econbiz.de/10011676034