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Shortening delivery times by predicting customers' online purchases : a case study in the fashion industry

Weingarten, Jennifer; Spinler, Stefan - In: Information systems management 38 (2021) 4, pp. 287-308

Persistent link: https://www.econbiz.de/10012650487

Developing a framework of artificial intelligence for fashion forecasting and validating with a case study

Banerjee, Satya Shankar; Mohapatra, Sanjay; Saha, Goutam - In: International journal of enterprise network management … 12 (2021) 2, pp. 165-180

Persistent link: https://www.econbiz.de/10012594177

Demand forecasting for fashion products : a systematic review

Swaminathan, Kritika; Venkitasubramony, Rakesh - In: International journal of forecasting 40 (2024) 1, pp. 247-267

Persistent link: https://www.econbiz.de/10014450269

Fashion forecasting : an overview from material culture to industry

Garcia, Clarice Carvalho - In: Journal of fashion marketing and management 26 (2022) 3, pp. 436-451

Persistent link: https://www.econbiz.de/10013384531

Googling Fashion : Forecasting Fashion Consumer Behaviour Using Google Trends

Silva, Emmanuel Sirimal - 2020

This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the … importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion … consumer Google Trends to motivate more academic research in this subject area. Using Burberry — a British luxury fashion house …

Persistent link: https://www.econbiz.de/10012842303

Social media user behavior analysis applied to the fashion and apparel industry in the big data era

Xue, Zhebin; Li, Qing; Zeng, Xianyi - In: Journal of retailing and consumer services 72 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014253527

Text Mining Algorithms for Extracting Brand Knowledge : The Fashion Industry Case

Rizun, Nina; Kucharska, Wioleta - 2019

methodology which will identify principal points of customers' interactions with fashion brands using a set of Text Mining … Algorithms. The fashion industry is one of the most successful in the social media environment. Deep understanding of fashion … fashion brands in social media obtained in the course of the study …

Persistent link: https://www.econbiz.de/10014115162

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10011956812

Exploring brand associations : an innovative methodological approach

Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112

Persistent link: https://www.econbiz.de/10010388095

Mining sustainable fashion e-commerce : social media texts and consumer behaviors

Shen, Zheng - In: Electronic commerce research 23 (2023) 2, pp. 949-971

Persistent link: https://www.econbiz.de/10014252077

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