Although we know that firm resources result in competitive advantages, which bring profits to firms, only a few empirical studies have investigated the direct effects on customer value that these resources can bring (Chiu, 2013). In particular, despite the increased focus on retail brand...

Nation as a brand represents the intangible assets of a country, encompassing various dimensions such as politics, economics, culture, history, and technology. However, much of extant work in nation branding has been limited to the empirical investigations of its positioning and implementation...

This study empirically examines the impact of IT capability on firms' performance and evaluates whether firms' IT capabilities play a role in improving employee capability, customer value, customer satisfaction, and ultimately business performance. The results were based on comparing the...