Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825
of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention … and user satisfaction on brand loyalty (BL). Also, this study seeks to examine the role of gender and online shopping …