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Donor segmentation : when summary statistics don't tell the whole story
Durango-Cohen, Elizabeth J.; Torres, Ramón L.; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 3, pp. 172-184
Persistent link: https://www.econbiz.de/10010128378
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Giving behaviors in Indonesia : motives and marketing implications for Islamic charities
Kasri, Rahmatina Awaliah - In: Journal of Islamic marketing : JIMA 4 (2013) 3, pp. 306-324
Persistent link: https://www.econbiz.de/10010190098
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Elements, causes and effects of donor engagement among supporters of UK charities
Bennett, Roger - In: International review on public and non-profit marketing 10 (2013) 3, pp. 201-220
Persistent link: https://www.econbiz.de/10010193214
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The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong; Yoon, Youngmin; Zhang, James J. - In: Journal of relationship marketing : innovations and … 23 (2024) 2, pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
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Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana; Sesé, F. Javier - In: Journal of business research : JBR 148 (2022), pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
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What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha; Phuong Nhi Nguyen Pham; Long Hoang Le - In: International review on public and non-profit marketing 19 (2022) 4, pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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Towards a unified customer experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil; Kandampully, Jay; Zhang, Tingting Christina - In: International journal of quality and service sciences 8 (2016) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
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Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan; Ghouth, Alaa - In: Journal of management research 10 (2018) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
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Investigating websites' e-CRM features in building customer relationships : evidence from Greece
Papaioannou, Eugenia; Assimakopoulos, Costas; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 320-338
Persistent link: https://www.econbiz.de/10011349106